To uncover and capitalize on growth prospects, organizations must monitor a wide range of data points across systems – customer health, adoption metrics, market trends, payment behaviors, pipeline velocity, employee performance, and more. When opportunities are identified based on positive signals like high satisfaction, rapid growth trajectory, or untapped product potential, automated alerts should promptly notify stakeholders like sales, customer success, product, marketing, finance, and executives. The system can then trigger actions to pursue those opportunities, such as opening new upsell/cross-sell opportunities and leads, accelerating feature development, assigning growth champions, or creating net-new pipeline, fueling efficient, data-driven business expansion.
