Organizations must implement comprehensive monitoring across all data sources – product usage, support interactions, survey feedback, billing records, and more – to detect potential signals of customer churn risk. When heightened churn risks are identified for any customer, automated workflows should immediately alert the appropriate account managers, customer success teams, and executives with detailed risk assessments. Additionally, the system can trigger automated mitigation actions tailored to each situation, such as contextual upsell/cross-sell campaigns, personalized customer outreach, usage guidance, or other retention tactics to proactively address risks and reduce churn.
